If you want something more dramatic, then you’ll need to install a dedicated advert-blocking application.

Select the ‘Block pop-up windows’ checkbox.

To prevent Safari from displaying any popups: Note that this setting blocks all popups, which may prevent some websites from working correctly. Safari also has a built-in option for blocking popups.

Open the ‘When visiting other websites’ dropdown, and set it to ‘On.’.

Select ‘Reader’ from the left-hand menu.

Select ‘Safari > Preferences…’ from the Safari toolbar.

You can also tell Safari to default to Reader Mode whenever you’re viewing a compatible webpage: To view the current page in Reader Mode, either give this icon a click, or use the ‘Command + Shift + R’ keyboard shortcut. If you have Safari 11 or higher installed, then a ‘Reader Mode’ icon will appear alongside the address bar whenever you’re viewing a webpage that supports this mode. This allows Reader Mode to strip away all visual distractions – including adverts! The most recent addition to Safari’s feature list, is High Sierra’s Reader Mode, which extracts the text and images from supported webpages (most commonly articles and news stories) and displays them in a separate overlay. If you want a completely ad-free browsing experience, then you will need to install third party, ad-blocking software, but if you merely want to reduce the amount of adverts you see, then Safari has a couple of built-in tools that are worth looking at. Ad-free reading, with High Sierra’s Reader Mode This might involve purchasing a subscription, making a donation, or purchasing products associated with the website in question, such as merchandise or products they’re promoting via affiliate links.

If you do make the decision to block the adverts that appear on a certain website (or even across the Internet as a whole) then you should look for alternative ways of supporting your favourite content creators. While adverts are annoying, you need to ask yourself: are adverts as annoying as my favourite website shutting down because the owner couldn’t afford to keep it running? Many websites rely on adverts to turn a profit, or simply to cover their running costs. This content may be free to consume, but it isn’t free to create! Even a small blog that someone runs as a hobby may have overheads such as hosting fees, and at the very least it’ll take time and effort to maintain. We regularly enjoy free music on Spotify free videos on YouTube, DailyMotion and digital players like BBC iPlayer or All 4 and catch up on all the latest news and entertainment stories on free websites such as BBC.com. It’s not a good idea to block all adverts!Īs Internet users, we’re pretty spoiled when it comes to free content.

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